Compass Pre-Marketed Listings Were Associated with 2.9% Higher Sale Prices in 2024

• Compass research finds that listings that were pre-marketed as Compass Private Exclusives and/or a Compass Coming Soon, before going active on the MLS, were associated with better outcomes for homeowners.
• Pre-marketed homes were associated with an average 2.9% higher close price.
• Pre-marketed listings received accepted offers 20% faster, on average, after listing on the MLS.
• Listings that were pre-marketed were about 30% less likely to experience a price drop after listing on the MLS.

New York, NY - February 21, 2025 - Compass, Inc. (NYSE: COMP) (“Compass” or “the Company”), a leading tech-enabled real estate services company that includes the largest residential real estate brokerage in the United States by sales volume, conducted research analyzing the value of pre-marketing homes using its innovative Compass 3-Phased Marketing Strategy. The research found that home sellers who opted to extend their marketing runway by controlling when to list their properties on the Multiple Listings Services (MLS) and public websites were associated with higher sales prices and less time on the MLS before receiving an accepted offer. 

https://www.compass.com/newsroom/press-releases/3UJruvyWpqhodxQ4yShtLp