Paige's Paracord and More celebrates one year in business

Paige’s Paracord and More celebrated their one year anniversary and Small Business Saturday on Saturday, Nov. 29. 

“It kind of went by kind of went by pretty fast,” said Marianne Santos, Paige’s mother and an owner of the shop, “But we keep going, we keep bringing in new things and hopefully we can get repeat customers, but then we can get the new people too that have never seen our stuff before.”

Paige Santos and her family have been making paracord bracelets since 2013, when it started as a form of physical therapy for Paige. She was born with Cerebral Palsy, and needed to use her left side more. Cerebral Palsy affects the brain, and Paige was born with half of the right side of her brain paralyzed and not developed due to a cyst. This caused her to need therapies as well as surgeries and treatments. 

She ended up loving making the paracord crafts, and started making them for friends, and eventually started selling at fairs. 

When the storefront became available in November 2024, a family friend who had previously owned the space encouraged them to start a store. 

“I always dreamed of having a store,” said Marianne, “It all just fell into place.”

They now sell a large variety of paracord and rope goods, such as wreaths, doormats, candle holders, wall hangings, bracelets, coasters and keychains. They can custom make goods with specific colors as well.

Besides the brick and mortar store, they sell online and wholesale in other shops around New England. In store they sell paracord and rope under 250’, from their partner R&W Rope. 

They sell both their own paracord goods and other locally made pieces. From local artists they have pillows, ornaments, resin goods and more. 

“We started bringing in other artists, local, everything in the store is handmade except maybe one or two things,” said Marianne. 

The family runs the store together. Paige makes the majority of the goods, runs the front of house and online operations. Marianne and her husband help in the store and carry the ropes and goods. Occasionally, Paige’s friends will come in and help. 

Paige graduated with her associates in entrepreneurship, then got her bachelors from UMass Dartmouth in marketing. Afterwards, she missed the structure of college. She wanted the structure of the store, and her mother wanted the work-life balance a store offered.

“We’re grateful for all our customers and everyone that comes on and supports us,” said Marianne.