Town communications survey: Residents prefer email, say information is difficult to find on Town website
Since the fall, the town has offered a survey to anyone who wants to share their thoughts on the Town’s communication efforts via its website and social media. Communications Coordinator Magnolia McComish shared the results of the survey at the Feb. 12 Select Board meeting.
The survey, which is still available to fill out, asks people how they prefer to receive the latest news and updates about the Town of Dartmouth.
According to data collected between Oct. 15 and Jan.23, respondents said that the Town provides a good range of accurate and timely information, but that the information is sometimes difficult to find.
To remedy this, McComish said she’ll be working with a system analyst to improve the Town website so that people can find the information they’re looking for faster and with fewer clicks.
Engagedartmouth.org, which offers up-to-date timelines and information on the Town’s ongoing projects, has seen a 50 percent uptick in site visits, according to the survey results.
Overall, respondents said they prefer to get their information by email. In response, McComish said she’s in the process of putting together an email newsletter to keep people updated on Town business and events.
On the social media front, the results showed an uptick in the Town’s engagement on Facebook. According to performance data collected between Sept. 5 and Jan. 24, the Town saw a 308 percent increase in the amount of shares, likes, and comments it receives.
“Our Facebook outreach is doing really well,” she said.
The Town now has an Instagram account to meet its social media demand.
“We’re really trying hard to reach the community, and we’re making every effort,” said Town Administrator Shawn MacInnes, who encouraged more people to take the time to fill out the survey.