UMass Dartmouth professor Kristen Abatsis McHenry, Ph.D., will be discussing her book “The Green Solution to Breast Cancer: The Promise of Prevention.” The book investigates the breast cancer movement in the United States.

Her free talk will be at the Grand Reading Room of the Claire T. Carney Library on Wednesday, March 30. The lecture will be held from noon to 1 p.m.

McHenry argues that the movement has been highly successful in part due to consumer activism, and the adoption of the pink ribbon. She will critique this pink form of consumer activism and analyze the relationships between political activists and corporations.

McHenry maintains that the movement has recently began to focus more on prevention and links between cancer and environment. She will examine the cause of this shift toward a green breast cancer advocacy.